3 months from now, enrolling new clients won’t feel awkward anymore

You’ll walk out thinking, “Okay…I’ve got this!” If selling makes you cringe, but you still need to invite people in, raise support, or get more YES’s, you don’t need to fake it. You just need a more natural way to show up.

The Sales Confidence Lab is a 3-month training and coaching program for non-traditional salespeople who are uncomfortable selling, but need to.

You walk in, unsure how to talk about your work. You'll leave confident!

Before you scroll, here’s a quick message from me:

Join the Sales Confidence Lab Today

Before you scroll, here’s a quick message from me:

3 months from now, enrolling new clients won’t feel awkward anymore

Join the Sales Confidence Lab Today

Why I built this Lab

For 20+ years, I’ve worked with thousands of professionals who never set out to ‘be in sales.’

They’re coaches, consultants, creatives, and nonprofit leaders who said things like:

“I get the ick when I talk about money.”

“I sound fake when I try to ‘sell.’”

“I don’t want to be a salesperson.”

And that’s good. It means you care. But caring alone doesn’t always help people say yes to working with you.

Here’s what I’ve seen over and over again: The best results come from real conversations. Human ones. The kind that feels natural.

So I built the Sales Confidence Lab for people like you.

Not for sales pros. But for YOU, who wants to bring in clients; without feeling fake.

I don’t do hype. I don’t do pressure tactics. I teach simple, natural, comfortable skills that help you show up, engage genuinely, and invite people to say yes.

That’s it. And it works.

Let me say this first

For 20+ years, I’ve worked with thousands of professionals who never set out to ‘be in sales.’

They’re coaches, consultants, creatives, and nonprofit leaders who said things like:

“I get the ick when I talk about money.”

“I sound fake when I try to ‘sell.’”

“I don’t want to be a salesperson.”

And that’s good. It means you care. But caring alone doesn’t always help people say yes to working with you.

Here’s what I’ve seen over and over again: The best results come from real conversations. Human ones. The kind that feels natural.

So I built the Sales Confidence Lab for people like you.

Not for sales pros. But for YOU, who wants to bring in clients, without feeling fake.

I don’t do hype. I don’t do pressure tactics. I teach simple, natural, comfortable skills that help you show up, engage genuinely, and invite people to say yes.

That’s it. And it works.

When I have a difficult conversation (or email) to draft, Jeff is always happy to help. We continue to train people on our team using the methods we received from Jeff and encourage team members to reach out to him (for paid coaching training, etc.) when they need something more.

Gershon Morgulis
Fractional CFO

Jeff is my go-to for sales coaching! His insider network is the sales membership
and accountability I was looking for!

Suzanne Taylor-King Business Coach

As a solopreneur, one of the hardest parts of my work is negotiation, and Jeff is incredibly generous, supportive, and always provides solutions that both stretch me while still being in line with my innateness and what feels right and authentic for my unique style.

Lois Barth
Empowerment Speaker,  Coach and Trainer

Jeff's approach to sales is truly remarkable; I often refer to him as the "sales chef" because it's as if he's a culinary master carefully crafting each word, just like a chef adds spices to a dish.

Naftuli Elias
Founder

Gershon Morgulis
Fractional CFO

Jeff is my go-to for sales coaching! His insider network is the sales membership
and accountability I was looking for!

Suzanne Taylor-King Business Coach

As a solopreneur, one of the hardest parts of my work
is negotiation, and Jeff
is incredibly generous, supportive, and always provides solutions that both stretch me while still being in line with my innateness and what feels right and authentic for my unique style.

Lois Barth
Empowerment Speaker,  Coach and Trainer

Jeff's approach to sales is truly remarkable; I often refer to him as the "sales chef" because it's as if he's a culinary master carefully crafting each word, just like a chef adds spices to a dish.

Naftuli Elias
Founder

Enroll like a human,
show up like a pro

The Sales Confidence Lab is a 3-month, live program that shows you how to invite people to work with you, without acting like someone you’re not.

You'll gain the confidence to:

✓  Share how you help others without feeling inauthentic

✓  Discuss money and objections without fear

✓  Follow up without feeling pushy

This isn’t your typical sales training and coaching with scripts and pushy tactics. It’s personal, honest, and built around how you naturally talk.

Join now (only 99 spots available)

Enroll like a human,
show up like a pro

The Sales Confidence Lab is a 3-month, live program that shows you how to invite people to work with you, without acting like someone you’re not.

You'll gain the confidence to:

✓  Share how you help others without feeling inauthentic

✓  Discuss money and objections without fear

✓  Follow up without feeling pushy

This isn’t your typical sales training and coaching with scripts and pushy tactics. It’s personal, honest, and built around how you naturally talk.

Join now (only 99 spots available)

What's Inside the Lab

This isn’t a bunch of theory you’ll forget by Tuesday. Here are some of the things we'll cover together:

And that’s just the beginning. Here’s what else you’re getting into (in a good way):

📅 12 live sessions on Zoom (starting July 28, Mondays at 1 PM EST)

📁 Recordings + materials for lifetime access

👥 Accountability partner to help you ensure your success

🧠 Role play and coaching to practice in a safe space

📚 Tools, techniques, skills, strategies, and prompts  (no theory dumps here)

What's Inside the Lab

This isn’t a bunch of theory you’ll forget by Tuesday. Here are some of the things we'll cover together:

And that’s just the beginning. Here’s what else you’re getting into (in a good way):

📅 12 live sessions on Zoom (starting July 21, Mondays at 1 PM EST)

📁 Recordings + materials for lifetime access

👥 Accountability partner to help you ensure your success

🧠 Role play and coaching to practice in a safe space

📚 Tools, techniques, skills, strategies, and prompts  (no theory dumps here)

In just 3 short months, you’ll have:

A way to talk about your work that sounds like you

A clear structure for guiding the conversation

Total confidence when someone asks,
“How much do you charge?”

A proven process you
can repeat
(without memorizing anything)

In just 3 short months, you’ll have:

A way to talk about your work that sounds like you

A clear structure for guiding the conversation

Total confidence when someone asks,
“How much do you charge?”

A proven process you
can repeat
(without memorizing anything)

And best of all?

You’ll stop saying, “I hate selling.” You’ll start saying, “I know what to do!”

And best of all?

You’ll stop saying, “I hate selling.” You’ll start saying, “I know what to do.”

Choose the option that works for you

One-time investment

$1,495

All 12 sessions, materials, after coaching exercises, community, and accountability

Join the program

Installment Plan
(3 monthly installments)

$550/month

Same access, spaced payments

Join the program

VIP Access
(pay in full)

$1,895

Includes everything in the main program + two 1:1 30-minute coaching sessions with Jeff

Join the program

VIP access
(3 monthly installments)

$700/month

Includes everything in the main program + two 1:1 30-minute coaching sessions with Jeff

Join the program

And yes, you get a 30-day money-back guarantee.
Any time during the first 30 days you aren't thrilled,
you'll get a refund.

We only have 99 seats available, so make one of them yours now.

Choose the option that works for you

One-time investment

$1,495

All 12 sessions, materials, after coaching exercises, community, and accountability

Join the program

Installment Plan
(3 monthly installments)

$550/month

Same access, spaced payments

Join the program

VIP Access
(pay in full)

$1,895

Includes everything in the main program + two 1:1 30-minute coaching sessions with Jeff

Join the program

VIP access
(3 monthly installments)

$700/month

Includes everything in the main program + two 1:1 30-minute coaching sessions with Jeff

Join the program

And for the early birds…

✓ Get $200 off if you sign up on our launch day (June 30)

✓ Or $100 off if you register between July 1 and July 7

And yes, you get a 30-day money-back guarantee.
Any time during the first 30 days you aren't thrilled,
you'll get a refund.

We only have 99 seats available, so make one of them yours now.

Some kind words from people I’ve worked with

After just ONE coaching session, I used a piece of advice he gave me that resulted in me closing my first deal at my new job, and it was a big one too! His advice is "real-world" and easy to implement.

Melissa Castillo
Project Manager

As a Coach & Trainer, Jeff consistently demonstrates a remarkable ability to inspire and educate. His live presentations, podcasts, and online events are not only informative but also engaging and impactful.

Mark Siegel
Personal Mindset Trainer

Jeff is an incredible coach and accountability partner. He is authentic in his approach and provides very insightful feedback on how to connect with your clients better.

Roy Peter
EOS Implementer

Jeff knows what works,
so if you are looking for
advice and training,
he is worth every penny to generate sales in abundance!

Stephanie Paul
Trainer & Coach

Some kind words from people I’ve worked with

Melissa Castillo
Project Manager

Mark Siegel
Personal Mindset Trainer

Jeff is an incredible coach and accountability partner. He is authentic in his approach and provides very insightful feedback on how to connect with your clients better.

Roy Peter
EOS Implementer

Jeff knows what works,
so if you are looking for
advice and training,
he is worth every penny to generate sales in abundance!

Stephanie Paul
Trainer & Coach

This isn’t another course you sign up for and forget

We’ve all bought recorded training programs we didn’t finish. This isn’t one of them.

Why? Because we’re doing it LIVE and keeping it small: only 99 seats. This will be a group of people just like you: showing up, practicing, and getting better together.

If you’re still thinking, “Maybe later,” ask yourself this:

If my work can serve others and truly help people, why would I let my feelings about selling stop me from helping as many as I can?

Let’s make this the year you stop dreading conversations about
working together.

Join the Sales Confidence Lab Today

This isn’t another course you sign up for and forget

Join the Sales Confidence Lab Today

3 months from now, enrolling new clients won’t feel awkward anymore

3 months from now, enrolling new clients won’t feel awkward anymore

Why I built this Lab

Let me say this first

Enroll like a human, show up like a pro

Enroll like a human, show up like a pro

What's Inside the Lab

And that’s just the beginning. Here’s what else you’re getting into (in a good way):

What's Inside the Lab

In just 3 short months, you’ll have:

In just 3 short months, you’ll have:

You’ll stop saying, “I hate selling.” You’ll start saying, “I know what to do!”

You’ll stop saying, “I hate selling.” You’ll start saying, “I know what to do.”

Choose the option that works for you

$1,495

$550/month

$1,895

$700/month

Choose the option that works for you

$1,495

$550/month

$1,895

$700/month

Some kind words from people I’ve worked with

Some kind words from people I’ve worked with

This isn’t another course you sign up for and forget

This isn’t another course you sign up for and forget

Join Our Free Trial

Enroll like a human,
show up like a pro

Enroll like a human,
show up like a pro