Store My Library About Us Blog Top 10 Tips Guide

The Confidence You Need to Enroll New Clients and Charge What You're Worth

 

 You CAN enroll new clients with ease...and it won’t feel awkward anymore!!

 

The Sales Confidence Lab is a 3-month (2 hours per week for 12 weeks) training and coaching program for "accidental" salespeople who are uncomfortable with selling, but need to. 

Coaches, Consultants, Creatives, Solopreneurs...you probably don't want to sell...you just want to serve. But you can't serve if you can't sell. In 3 months, or less,  you’ll go from, "I HATE selling," to "YEAH
I’ve got this!”

If selling makes you cringe, but you still need to invite people in and enroll more new clients, you just need a more natural way to show up.   


You'll walk in unsure how to enroll new clients, and you'll leave with the confidence, tools, and proof that you can do this! 

Before you scroll, here’s a quick message from me:

 
Join the Sales Confidence Lab Today
Register Now

 “Want to speak with Jeff to see if the Lab is right for you?” Talk to Jeff (15-min Call)

 

Before you scroll, here’s a quick message from me:

3 months from now, enrolling new clients won’t feel awkward anymore

You’ll walk out thinking, “Okay
I’ve got this!” If selling makes you cringe, but you still need to invite people in, raise support, or get more YES’s, you don’t need to fake it. You just need a more natural way to show up.

The Sales Confidence Lab is a 3-month training and coaching program for non-traditional salespeople who are uncomfortable selling, but need to.

You walk in, unsure how to talk about your work. You'll leave confident! 

Join the Sales Confidence Lab Today

This isn’t a bunch of theory you’ll forget by Wednesday. You'll easily learn the Conversational Sales Process. Better conversations result in more sales!

And that’s just the beginning. Here’s what else you’re getting into (in a good way!):

📅 12 live sessions on Zoom - Live interaction with an experienced, empathetic trainer and participants just like you..."accidental" salespeople...so you can ask questions and get clarity and confidence (starting January 6, Tuesdays at 2 p.m. EST)

📁 Sessions recordings are available 24/7 in case you miss a session, want to review or refresh

đŸ‘„ A personal Accountability Partner and an Online Community of like-minded people supporting your success

🧠 Role-playing and coaching to practice in a safe space, with no judgement. Ask questions/get expert advice without feeling awkward

📚 Tips, Tools, Techniques, Skills, and Strategies to give you the confidence you've been missing to close more business (no theory dumps here)

Register Now

Want to speak with Jeff to see if the Lab is right for you? Talk to Jeff (15-min Call)

Nikki gained more confidence by Session 3

Hy re-engaged a prospect who was ghosting him and increased his closing average by Session 4

 
 
 

Tina learned that asking the right questions in a conversational way closes business

 

David thought sales was "Not his thing." He learned how to enroll new clients in a "non-salesy" way

 

Karyl has been selling for 30 years and found the Lab “AMAZING!”

Register Now

Want to speak with Jeff to see if the Lab is right for you? Talk to Jeff (15-min Call)

Hear directly from Jeff

 

Week One

Take out the head trash!

The Mindset to successfully enroll new clients. 

Accountability Partners

Week Two

Building Real Rapport

Asking the right Questions

Stream of Consciousness Brainstorming

Week Three

The 3 Traits of Great Sellers

Features vs. Benefits

Develop Your Brief Commercial

Week Four

Presenting

Closing

Asking for Money (without feeling "icky")

 

When I have a difficult conversation (or email) to draft, Jeff is always happy to help. We continue to train people on our team using the methods we received from Jeff and encourage team members to reach out to him (for paid coaching training, etc.) when they need something more.

 

Gershon Morgulis
Fractional CFO

 

Jeff is my go-to for sales coaching! His insider network is the sales membership
and accountability I was looking for!

 

Suzanne Taylor-King Business Coach

 

As a solopreneur, one of the hardest parts of my work
is negotiation, and Jeff
is incredibly generous, supportive, and always provides solutions that both stretch me while still being in line with my innateness and what feels right and authentic for my unique style.

 

Lois Barth
Empowerment Speaker, ‹Coach and Trainer

 

Jeff's approach to sales is truly remarkable; I often refer to him as the "sales chef" because it's as if he's a culinary master carefully crafting each word, just like a chef adds spices to a dish.

 

Naftuli Elias
Founder

Week Five

Pre-Meeting Planning

Post-Meeting Follow-Up

Stop Getting Ghosted

Week Six

AI - Artificial Intelligence in Sales

  

Week Seven

Networking Essentials

The Steps of the Sale

Putting It Together

Week Eight

Active Listening Skills

The Confirmation Step

 

Week Nine

Negotiating

 

Week Ten

One on One Role-Play and Feedback/Coaching of the Sales Process with Jeff

Week Eleven

Professional Prospecting - Part 1

 

Week Twelve

Professional Prospecting - Part 2

Putting It All Together

Register Now

Want to speak with Jeff to see if the Lab is right for you? Talk to Jeff (15-min Call)

Enroll with confidence and ease...not sleaze!

 

The Sales Confidence Lab is a 3-month, live program that shows you how to invite people to work with you, without acting like someone you’re not.


You'll gain the confidence to:

✓  Share how you help others without feeling inauthentic 

✓  Discuss money and objections without fear

✓  Follow up without feeling pushy 

This isn’t your typical sales training and coaching with scripts and pushy tactics. It’s personal, honest, and built around how you naturally talk.

Join now (only 20 spots available)

Want to speak with Jeff to see if the Lab is right for you? Talk to Jeff (15-min Call)

Why I built this Lab

 

For 20+ years, I’ve worked with thousands of professionals who never set out to ‘be in sales.’

They’re coaches, consultants, creatives, and nonprofit leaders who said things like:

“I get the ick when I talk about money.”

“I sound fake when I try to sell.’”

“I don’t want to be a pushy salesperson.”

And that’s good. It means you care. But caring alone doesn’t always help people say yes to working with you.

Here’s what I’ve seen over and over again: The best results come from real conversations. Human ones. The kind that feel natural.

So I built The Sales Confidence Lab for people just like you.

Not for sales pros. But for YOU, who wants to bring in clients without feeling fake.

I don’t do hype. I don’t do pressure tactics. I share the mindset and the simple, natural, comfortable skills that help you show up, engage genuinely, and invite people to say "Yes!" to you. 

That’s it. And it works.

Register Now

 Want to speak with Jeff to see if the Lab is right for you? Talk to Jeff (15-min Call)

Let me say this first

 

For 20+ years, I’ve worked with thousands of professionals who never set out to ‘be in sales.’

They’re coaches, consultants, creatives, and nonprofit leaders who said things like:

“I get the ick when I talk about money.”

“I sound fake when I try to ‘sell.’”

“I don’t want to be a salesperson.”

And that’s good. It means you care. But caring alone doesn’t always help people say yes to working with you.

Here’s what I’ve seen over and over again: The best results come from real conversations. Human ones. The kind that feels natural.

So I built the Sales Confidence Lab for people like you.

Not for sales pros. But for YOU, who wants to bring in clients, without feeling fake.

I don’t do hype. I don’t do pressure tactics. I teach simple, natural, comfortable skills that help you show up, engage genuinely, and invite people to say yes.

That’s it. And it works.

When I have a difficult conversation (or email) to draft, Jeff is always happy to help. We continue to train people on our team using the methods we received from Jeff and encourage team members to reach out to him (for coaching, training, advice, etc.) when they need something more.

 

Gershon Morgulis
Fractional CFO

Jeff is my go-to for sales coaching! His training tips helped me dramatically, and naturally, increase my sales and the program provided the accountability I was looking for!

 

 

 

 

Suzanne Taylor-King Business Coach

As a solopreneur, one of the hardest parts of my work is negotiation, and Jeff is incredibly generous, supportive, and always provides solutions that both stretch me while still being in line with my innateness and what feels right and authentic for my unique style.

 

Lois Barth
Empowerment Speaker, ‹Coach and Trainer

Jeff's approach to sales is truly remarkable; I often refer to him as the "sales chef," because it's as if he's a culinary master carefully crafting each word, just like a chef adds spices to a dish. But the way he teaches selling is amazingly simple! 

 

  

 

Naftuli Elias
Founder

Register Now

Want to speak with Jeff to see if the Lab is right for you? Talk to Jeff (15-min Call)

Enroll like a human,
show up like a pro

 

The Sales Confidence Lab is a 3-month, live program that shows you how to invite people to work with you, without acting like someone you’re not.


You'll gain the confidence to:

✓  Share how you help others without feeling inauthentic 

✓  Discuss money and objections without fear

✓  Follow up without feeling pushy 

This isn’t your typical sales training and coaching with scripts and pushy tactics. It’s personal, honest, and built around how you naturally talk.

Join now (only 99 spots available)

What's Inside the Lab

This isn’t a bunch of theory you’ll forget by Tuesday. Here are some of the things we'll cover together:

And that’s just the beginning. Here’s what else you’re getting into (in a good way):

📅 12 live sessions on Zoom (starting July 21, Mondays at 1 PM EST)

📁 Recordings + materials for lifetime access

đŸ‘„ Accountability partner to help you ensure your success

🧠 Role play and coaching to practice in a safe space

📚 Tools, techniques, skills, strategies, and prompts‹ (no theory dumps here)

In just 3 short months, you’ll have:

A way to talk about your work that sounds genuine, like you

A clear, no pressure, structure for guiding the sales conversation

Total confidence when someone asks,
“How much do you charge?”

A proven process you
can repeat to guide people from "Hello" to "Enrolled!" 

Register Now

Want to speak with Jeff to see if the Lab is right for you? Talk to Jeff (15-min Call)

In just 3 short months, you’ll have:

A way to talk about your work that sounds like you

A clear structure for guiding the conversation

Total confidence when someone asks,
“How much do you charge?”

A proven process you
can repeat
(without memorizing anything)

And best of all?

You’ll stop saying, “I hate selling” and start saying, “I know what to do...I've got this!”

And best of all?

You’ll stop saying, “I hate selling.” You’ll start saying, “I know what to do.”

  Choose the option that works best for you

One-time investment

$1,495

 

All 12 sessions, materials, coaching  w/Jeff, exercises, role-playing, online community,  access to recordings, and accountability

Join the program

OR

Installment Plan 
(3 monthly installments)

$550/month

 All 12 sessions, materials, coaching  w/Jeff, exercises, role-playing, online community,  access to recordings, and accountability. 3 payments

Join the program

 And yes, you get a 30-day money-back guarantee.

I'm so confident you'll enjoy and profit from this program that if at any time during the first 30 days you aren't completely thrilled, email us at [email protected] and you'll get a full refund of your registration fee.

We limit the Lab to just 20 people. Register now!

Register Now

Want to speak with Jeff to see if the Lab is right for you? Talk to Jeff (15-min Call)

  Choose the option that works for you

One-time investment

$1,495

 

All 12 sessions, materials, after coaching exercises, community, and accountability

Join the program

Installment Plan 
(3 monthly installments)

$550/month

 

Same access, spaced payments


Join the program

VIP Access 
(pay in full)

$1,895

 

Includes everything in the main program + two 1:1 30-minute coaching sessions with Jeff

Join the program

VIP access
(3 monthly installments)

$700/month

 

 Includes everything in the main program + two 1:1 30-minute coaching sessions with Jeff

Join the program

And for the early birds


✓  Get $200 off if you sign up on our launch day (June 30)

✓  Or $100 off if you register between July 1 and July 7

 

And yes, you get a 30-day money-back guarantee.
Any time during the first 30 days you aren't thrilled,
you'll get a refund.

We only have 99 seats available, so make one of them yours now.

Some kind words from people I’ve worked with

 

After just ONE coaching session, I used a piece of advice he gave me that resulted in me closing my first deal at my new job, and it was a big one too! His advice is "real-world" and easy to implement.

 

 

 

Melissa Castillo
Project Manager

 

As a Coach & Trainer, Jeff consistently demonstrates a remarkable ability to inspire and educate. His live presentations, podcasts, and online events are not only informative but also engaging and impactful.

 

 

Mark Siegel
Personal Mindset Trainer

 

Jeff is an incredible coach and accountability partner. He is authentic in his approach and provides very insightful feedback on how to connect with your clients better.

 

 

 

Roy Peter
EOS Implementer

 

I’m not an accidental salesperson. I started by sales career in 1986.

I joined Jeff’s Sales Confidence Lab to learn what’s new in sales and I was pleasantly pleased that even with all my experience I picked up some strategies and tactics. 

I have used Jeff’s techniques to dismiss a bad prospect and picked up a great client.

 Jeff’s system works. 

 

 

 

James Pereira
Coach to Start-Up Founders

Register Now

Want to speak with Jeff to see if the Lab is right for you? Talk to Jeff (15-min Call)

Some kind words from people I’ve worked with

 

After just ONE coaching session, I used a piece of advice he gave me that resulted in me closing my first deal at my new job, and it was a big one too! His advice is "real-world" and easy to implement.

 

Melissa Castillo
Project Manager

 

As a Coach & Trainer, Jeff consistently demonstrates a remarkable ability to inspire and educate. His live presentations, podcasts, and online events are not only informative but also engaging and impactful.

 

Mark Siegel
Personal Mindset Trainer

 

Jeff is an incredible coach and accountability partner. He is authentic in his approach and provides very insightful feedback on how to connect with your clients better.

 

Roy Peter
EOS Implementer

 

Jeff knows what works,
so if you are looking for
advice and training,
he is worth every penny to generate sales in abundance! 

 

Stephanie Paul
Trainer & Coach

This isn’t another course you sign up for and forget

We’ve all bought recorded training programs we didn’t finish. This isn’t one of them.

Why? Because we’re doing it LIVE and keeping it small: only 49 seats. This will be a group of people just like you: showing up, practicing, and getting better together.

If you’re still thinking, “Maybe later,” ask yourself this:

"If what I offer can serve others, and truly help people, why would I let my feelings about selling stop me from helping as many as I can???"

Let’s make this the year you stop dreading conversations about working together.

Join the Sales Confidence Lab Today

 Want to speak with Jeff to see if the Lab is right for you? Talk to Jeff (15-min Call)

This isn’t another course you sign up for and forget

We’ve all bought recorded training programs we didn’t finish. This isn’t one of them.

Why? Because we’re doing it LIVE and keeping it small: only 99 seats. This will be a group of people just like you: showing up, practicing, and getting better together.

If you’re still thinking, “Maybe later,” ask yourself this:

If my work can serve others and truly help people, why would I let my feelings about selling stop me from helping as many as I can?

Let’s make this the year you stop dreading conversations about
working together.

Join the Sales Confidence Lab Today

© 2025 THE SALES CONFIDENCE LABÂ