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Sales Confidence Lab

For people who’ve said “I hate selling” out loud but still want to help more people

You don’t need scripts, slick lines, or a fake persona.

You just need a better way to talk about what you do: honestly, clearly, and confidently.

 
Early bird promos might come back. And if you’re on the waitlist, you’ll be the first to hear about it.

3 months from now enrolling new clients won’t feel awkward anymore

If selling makes you cringe, but you still need to invite people in, raise support, or get more YES’s, you don’t need to fake it. You just need a more natural way to show up.

The Sales Confidence Lab is a 3-month training and coaching program for non-traditional salespeople who are uncomfortable selling, but need to.

You walk in, unsure how to talk about your work.

You’ll walk out thinking, “Okay… I’ve got this!”

Join the Sales Confidence Lab Today

Show up to client conversations
as you (just more confident)

 

The Sales Confidence Lab is a 3-month, live program that shows you how to enroll new clients, without acting like someone you’re not.

Here’s what’s inside (and yes, it’s all doable!):

📅 12 live sessions on Zoom

📁 Lifetime access to recordings & materials

👥 Accountability partner to ensure your success

🧠 Practice with real coaching & role plays

📚 Tools, techniques, skills, strategies, and prompts
(no theory dumps here)

What's Inside the Lab

This isn’t a bunch of theory you’ll forget by Tuesday. Here are some of the things we'll cover together:

And that’s just the beginning. Here’s what else you’re getting into (in a good way):

📅 12 live sessions on Zoom (starting July 21, Mondays at 1 PM EST)

📁 Recordings + materials for lifetime access

👥 Accountability partner to help you ensure your success

🧠 Role play and coaching to practice in a safe space

📚 Tools, techniques, skills, strategies, and prompts
 (no theory dumps here)

This isn’t your typical training with scripts and pushy tactics. In 3 short months, you’ll build the confidence to:
Join the Waitlist Now

Talk about your
work in a way that feels natural

Discuss money
and objections without fear

Follow up without feeling pushy

Actually enjoy sales conversations

In just 3 short months, you’ll have:

A way to talk about your work that sounds like you

A clear structure for guiding the conversation

Total confidence when someone asks,
“How much do you charge?”

A proven process you
can repeat
(without memorizing anything)

See what others are saying

 

After just ONE coaching session, I used a piece of advice he gave me that resulted in me closing my first deal at my new job, and it was a big one too! His advice is "real-world" and easy
to implement.

 

Melissa Castillo
Project Manager

 

Jeff knows what works, so if you are looking for advice and training, he is worth every penny to generate sales
in abundance!!

 

 

 

 

Stephanie Paul
Trainer & Coach

 

Jeff is my go-to for coaching! His insider network is the sales membership and accountability I was looking for!

 

 

 

 

Suzanne Taylor-King
Business Coach

 

Jeff's approach to sales is truly remarkable; I often refer to him as the "sales chef" because it's as if he's a culinary master carefully crafting each word, just like a chef adds spices to a dish.

 

 

Naftuli Elias
Founder

 

When I have a difficult conversation (or email) to draft, Jeff is always happy to help. We continue to train people on our team using the methods we received from Jeff and encourage team members to reach out to him (for paid coaching training, etc.) when they need something more.

 

Gershon Morgulis
Fractional CFO

 

Jeff is my go-to for sales coaching! His insider network is the sales membership
and accountability I was looking for!

 

Suzanne Taylor-King Business Coach

 

As a solopreneur, one of the hardest parts of my work
is negotiation, and Jeff
is incredibly generous, supportive, and always provides solutions that both stretch me while still being in line with my innateness and what feels right and authentic for my unique style.

 

Lois Barth
Empowerment Speaker, 
Coach and Trainer

 

Jeff's approach to sales is truly remarkable; I often refer to him as the "sales chef" because it's as if he's a culinary master carefully crafting each word, just like a chef adds spices to a dish.

 

Naftuli Elias
Founder

Some questions you might be asking

This isn’t another course you sign up for and forget

We’ve all bought recorded training programs we didn’t finish. This isn’t one of them.

Why? Because we’re doing it LIVE and keeping it small: only 99 seats. This will be a group of people just like you: showing up, practicing, and getting better together.

If you’re still thinking, “Maybe later,” ask yourself this:

If my work can serve others and truly help people, why would I let my feelings about selling stop me from helping as many as I can?

Let’s make this the year you stop dreading conversations about
working together.

Join the Sales Confidence Lab Today

The next Sales Confidence Lab is coming soon

If you want to be first in line when doors open (and get any early bonuses), sign in your name now.

3 months from now enrolling new clients won’t feel awkward anymore

If selling makes you cringe, but you still need to invite people in, raise support, or get more YES’s, you don’t need to fake it. You just need a more natural way to show up.

The Sales Confidence Lab is a 3-month training and coaching program for non-traditional salespeople who are uncomfortable selling, but need to.

You walk in, unsure how to talk about your work.

You’ll walk out thinking, “Okay… I’ve got this!”

Join the Sales Confidence Lab Today